Wholesale events

Laurent to feature at China’s CIIE Exhibition in November this year

From 5th to 11th November 2018 we will be showcasing our products and unique manufacturing capabilities, as part of the Australian area at CIIE (China International Import Export) trade show in Shanghai.

“Chinese consumers are literally hungry for quality and new gastronomic experiences and when these come with authentic French heritage it’s a heady mix with a huge upside” explains Laurent’s Export Manager Alex Wigan.

“Visitors to our stand will experiencing the artisan quality of breads from our factory, along with all our signature cakes and pastries. While this isn’t our first exposure to China, it’s still a learning experience where we can gain a greater understanding of the market and explore potential partnerships.”

At that point he adds an important caveat.

“However big we get, our customers where ever they are, can always know everything we do now – and everything we will ever do starts and finishes with taste which always comes from quality and time “



November 5, 2018 @ 8:00 am
November 11, 2018 @ 5:00 pm
Event Category:

Passion. Qualité. Tradition.