RE-LAUNCHING MELBOURNE’S VERY FIRST LAURENT IN SOUTH YARRA
Laurent Bakery has come a long way since opening its very first boulangerie on Toorak Road, South Yarra in 1993. Over the next 27 years, 17 more stores opened across Melbourne and now in 2021, the original South Yarra store has received a breathtaking makeover to align with the classic and modern style that has become synonymous with the Laurent brand. Being the flagship store, it was important that this site showcased the roots of both Laurent himself and the luxuriousness of the brand. Which is why this fit-out is the first and only Laurent venue to feature an open kitchen, where customers can observe the entire baking process and fine art that is pastry making, perfected by the Laurent team. Pastry demonstrations and High Tea events will be regular occurrences, exclusive to the flagship South Yarra store, making the best use of the open kitchen.
📍 299 Toorak Road, South Yarra.