Growth and profitability through the very best of bakery

We combine deep knowledge of the European and Australian markets, to partner with you to build your business with bakery products that meet the needs of all food professionals. Consumers and lovers of real food.

We deliver

  • A premium product
  • Convenient and easy to use service
  • Wide offering and variety
  • Innovative R&D
  • An experienced team
  • Plus state of the art manufacturing facilities

We are more than just a bakery. We are not just an order in, order out organisation. We are creative, flexible and above all, available to assist our customers with the wider development of your products and your business:

These services include:

  • Concept development and product customisation
  • Market tests and launches
  • Marketing program development
  • Technical training
  • Marketing tips
  • Recommendations for purchasing baking equipment

All our technology drives scale with quality. Our state-of-the art technology optimises every step of the manufacturing process, enabling us to deliver high quality products on a large scale.

Our technology allows:

  • Precise measurement of ingredients
  • Strict respect of dough resting time
  • Regular shaping
  • Control of the proofing, baking and freezing parameters
  • Rigorous quality control
  • Increased food security

Contact our local sales team

National

Paul Lavender
0403 043 641

E: National Sales Manager

Vic/Tas

Damien Ireland
0455 074 441

E: Frozen Wholesale

Vic

Joe Gregorio
0436 625 595

E: Frozen Wholesale

SA/NT/WA

Con Koutsouliotis
0406 269 043

E: Frozen Wholesale

NSW

Laurent Rabel
0425 788 896

E: Frozen Wholesale

NSW

Jeremy Ambor
0447 478 304

E: Frozen Wholesale

ACT

Tierre Betts
0404 865 714

E: Frozen Wholesale

QLD

Greg Moller
0476 853 249

E: Frozen Wholesale

The unique quality of our bread

We offer a wide variety of breads to meet the needs of all professionals and their customers.

All our breads are made with the finest ingredients chosen for taste and quality. While our first choice is always to go Australian, we will always choose the best, even if that needs to come from overseas.

Our classic breads have a thin crust, soft crumb, open texture with a true artisan finish. Our Artisan breads have a crisp crust, a honeycomb crumb and our signature taste from our selected stone ground flour and slow fermentation.

No matter what sort of business you are running, we are here to support you. We serve all kinds of customers, whether they come to us by way of food distributors or as direct industry clients, with their own distribution networks.

View our wholesale catalogue only or contact our sales representatives for further ordering information.

View catalogue

Want to know more?

FAQS

Curious to know more about wholesale? Here are some frequently asked questions about wholesale and the story of Laurent. If you’re interested or want to know more, please get in touch with our sales team so send an expression of interest via our contact form.

 

What are our major landmarks?

1964 Laurent Boillon, our founder, was born in Aix-en-Provence and fell in love with baking from an early age. This same passion still drives the company today.

1980 Laurent began training at the prestigious Lenotre School and Pre Catelan in Paris

1993 The first Laurent bakery opened in Toorak

2005 The tenth Laurent bakery opened in Hawthorn

2012 Our Braeside 1 factory began production 24 hours a day, 364 days a year with a capacity of 47,000 cartons of bread per week

2017 We signed our landmark 10-year deal with Coles

2018 Our Braeside 2 factory began production with capacity of 62,000 cartons of bread per week. This is the only facility of its exact type and size in the world capable of producing artisan quality bread in high volume.

How do our shops help our export business?

Our shops are in 16 iconic locations in Melbourne, a city renowned for its European style and love affair with good food and coffee.

Our cafes will continue to grow and will always remain close to our heart as the place where began as well as a priceless way to keep in touch with what customers want.

What makes us and our products different?

Our unique ability to produce bread, to the highest artisan standards in large quantities.

The uncompromising quality of our ingredients. While our starting point is Australia we always use the best, regardless of cost and where it comes from.

The preparation standards, artistry and attention to detail in our cakes, savoury products and pastries which are still all hand made.

Our flexibility as a wholesale partner. This is our ability to supply branded product, product that you can brand as your own or ability to consult to your business or partner with you to develop your own unique product range.

Our level of training and customer support so your staff understand our product and will be totally comfortable with how to serve it for maximum appeal to your customers.

What are our manufacturing facilities?

Braeside 1

State of the art facility.

Opened in 2012.

Production capacity of 47,000 cartons of bread per week.

Production of handmade cakes, pastries and savoury products to deliver fresh daily to our shops.

Size: 8,000 m2

Braeside 2

State of the art facility.

Opened in 2018.

Production capacity of 62,000 cartons of bread per week to handle our export demands

Size: 16,500 m2

What certifications do we have?

We are BRC and HACCP certified.

How do we manage to produce artisan quality bread in quantity?

Staff that are highly trained in the techniques and standards of artisan baking.

By using the highest quality ingredients, including Australian flour, selected for its flavour and closeness to French baking characteristics, and free-range eggs.

Our unique state of the art factories are highly automated, to exactly replicate the processes of traditional French baking, for a totally authentic taste result.

We never rush fermentation and leave our bread to rise slowly in a cool environment for up to 30 hours.

Consistency. We still use our same original sourdough starter that Laurent made in 1991.

How is our bread superior?

In taste. Distinctive yet never over powering.

In crust. A crisp crust that yields in exactly the right way.

In structure and mouth feel. The right blend of openness and substance. You will know straight away when you eat it.

In purity. Simple quality ingredients and no use of additives and preservatives

In health. Traditional long fermentation breaks down nearly 100% of the gluten making our bread much easier to digest than most commercial bread. This is only left for a short time (around 45 minutes) before baking. While we don’t promote this as “gluten free”, we know from experience that many customers who are gluten intolerant, report being able to eat our bread without experiencing their usual issues.

What will our bread do for your business?

Distinguish you from competitors

Attract new customers with its authentic French history.

Increase your overall share of wallet with customers with associated sales.

Increase customer loyalty. We know from experience that great bread is addictive and once people have experienced this they never stop wanting it Once you have had it great bread is addictive and you never stop wanting it!

What is our export product range?

Please refer to our wholesale catalogue or speak with one of our export team for more information.

Some of our key wholesale partners

Some of our key export partners